RethinkTANK was invited to assist with the development of a new store concept. NewTree, a retailer and confection shop of sustainable chocolate and tea products, was looking for a branded visual aesthetic as an entry into the American cafe market. RethinkTank assisted with envisioning for the store and created the renderings for the concept board based upon a rough space survey, interior photographs of the unfinished space and Google street view. NewTree opened in 2012 in San Francisco. with Heather Frank & Phil Otto.